Jamie Leonard, a senior commercial strategist with over 20 years of experience in the Irish agri-food, media and SME sectors, has announced the founding of Leonard Advisory, a boutique consultancy helping ambitious Irish businesses grow through research-led strategy and hands-on execution.
Leonard Advisory was established to address a gap that Jamie observed repeatedly throughout his career - businesses making important strategic decisions based on assumption rather than evidence, and investing in execution before the foundation was in place.
"It never ceases to amaze me how many businesses rely on gut feeling rather than invest in research. The companies that grow consistently are not always the ones with the biggest budgets - they are the ones who understand their market better than anyone else. Leonard Advisory exists to provide that edge."
Jamie Leonard, Founder and Managing Director, Leonard Advisory
Prior to founding Leonard Advisory, Jamie spent over a decade as Head of Marketing & Circulation Sales at the Irish Farmers Journal Group, where he led the organisation's transition from a traditional print model to an award-winning multi-channel media brand. Most recently he served as Director of Agribusiness at ifac, advising boards and senior leadership teams across financial services, agri-food, renewable energy and manufacturing.
Leonard Advisory offers five core services - Growth Strategy, Marketing and Brand, PR and Media, Market Research and a Fractional CMO service - with each engagement following a four-phase framework of Diagnose, Strategise, Execute and Measure.
Services
- Growth Strategy Management and Board-level strategy built on market research and commercial planning.
- Marketing & Brand Positioning, value proposition and multi-channel campaign delivery.
- PR & Media National media strategy, crisis communications and spokesperson coaching.
- Market Research Customer insight, NPS tracking, competitive analysis and segmentation.
- Fractional CMO A Fractional CMO gives you the strategic thinking, campaign oversight and board-level direction - at a fraction of the cost of a full-time hire.
"When you work with Leonard Advisory, you work with Jamie Leonard, from first call to final delivery. I bring energy, care, strategic thinking and a genuine passion for helping your business grow. That is the offer."
Jamie Leonard, Founder and Managing Director, Leonard Advisory